Sales & Revenue
December 2025 · compared to November 2025
Period Summary
Key metrics compared to last month
Total Revenue
$1,284,500
↑ 12.5%vs $1,142,200
Best month of the quarter
Closed Sales
3,842
↑ 8.2%vs 3,550
292 more sales than Feb
Average Ticket
$334.20
↓ 2.4%vs $342.40
Declining for 2nd straight month
Conversion Rate
4.8%
↑ 0.6%vs 4.5%
Above the 4.2% average
Target Tracking
Actual revenue vs planned throughout the year
Monthly Revenue vs Target
We hit the target in 8 of 12 months. Mar and Jun fell short.
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Annual Target Progress
$1.28M of $1.65M — $370K remaining to close the year
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Revenue Sources
Which products and segments generate the most revenue
Which products generate the most revenue?
Top 3 products represent 63% of total revenue
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How dependent are we on each segment?
Enterprise + SMB = 70% of revenue — concentration risk
Enterprise
$540K42.0%
SMB
$360K28.0%
Startup
$193K15.0%
Government
$129K10.0%
Education
$63K4.9%
Total$1.3M
Team Performance
Each seller's profile across 5 dimensions
What are each seller's strengths and weaknesses?
Ana leads in revenue and satisfaction. Carlos has the best sales cycle. Maria closes the most deals.
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